Uncover the lost money hiding in your sales funnel.

What the check finds

Every deal, checked against what the buyer actually said.

1

Deals that stalled after the yes

The buyer said yes, or near enough, and nothing happened. Each one with a £ value and the line from the call or email that proves it.

2

Leads that went cold

Enquiries that got 1 reply and died. Quotes never chased. Proposals sitting in drafts. Each one with a £ value.

3

The follow up messages, written for you

1 per deal, written by Lila in your voice, for you or your rep to send to the buyer. The money starts moving the day you get the report.

4

A walkthrough with Lila and Ace

1 hour. What to chase first, what to kill, and what to change so it stops happening. Ace covers what it would take to keep the check running.

How it works

3 steps. Read access only.

Book a call

20 minutes with Lila. We check you fit, agree what gets checked, and quote you a fixed price.

Give us read access

Your CRM and call recordings, or your inbox and spreadsheet if that's where the deals live. We work on a read only copy, change nothing, and delete the copy once the report is delivered.

Get the report

The list, the £ values, the chase messages, and the walkthrough. Then you decide what happens next.

Who it's for

Founders who own the number and can share the data.

For you if

You're the founder or owner and the revenue number is yours
5 or more people selling
Deals live in a CRM, an inbox or a spreadsheet you can give us access to
B2B, typical deal over £5,000
You'd rather know than hope

Not for you if

Nobody writes anything down, anywhere
You want a dashboard, not a decision
You can't share the data because it's your employer's. The 6 week programme teaches you to build the checks yourself, inside your own stack

Proof

What people say about working with Lila.

All from LinkedIn.

Paul FitzpatrickGroup Chief Operating Officer, Identity Group

Thank you Lila for bringing energy to our corporate business development! Your determined, caring and conscientious approach at a senior level will be missed. Really enjoyed having you on the Identity journey.

James OwusuFounder and CEO, Kord

Lila is highly skilled at deal analysis and her attention to detail is second to none. She is meticulous when structuring deals and has a good eye for finding highly profitable deals.

Bo Ajayi-WalmsleyCEO and Founder, Travel Peeps

I worked with Lila a number of times and found her very professional in her approach. She's very hard working and always on point. Excellent communication skills and highly proficient in digital advertising, strategy and sales.

Ivo GospodinovFounder, Northr AI · CEO, RevTech.Space

Lila has played an instrumental role in the early developments of Staykeepers' business development proposition and operation. I highly recommend her as a sales consultant, based on the value added.

Steven MijovskiDigital, Data and Technology practitioner

I've worked with Lila across a number of media campaigns over 5 years and have always enjoyed working with her. Her caring and thorough approach and proactive nature enabled us to deliver the results required for our clients.

Oliver BaxterStartup Leader and Consultant

I have worked with Lila on many occasions and she's been a pleasure to work with, providing value and creativity, and being consistently accurate and timely with her response to all briefs and requests. She is hard working, and proactive when it counts most.

Sara MaldonAI Transformation Leader, Inflect

Lila came in to teach our early GTM team how we should and should not do sales in the B2B tech space. She brought a wealth of experience, but also a lot of customisation and personal touch. I feel I learnt as much about sales from the training as from the way she approached the before and after. Highly recommended to anyone building out their sales motion!

Blandine ProstGlobal Business Development Director, Keywords Studios

She was quick in understanding Keywords' environment and the current dynamics of the games industry, and was able to make her mark rapidly as she understands sales inside out. Strong communicator, organised, results-driven, eager for feedback, not to mention a very dry sense of humour which I enjoyed.

Lucy WoolfendenHost, The 1 to 10 Club

Lila is an experienced and driven sales expert. Lila has strong knowledge across a number of channels and tools!

Dr Ryan RobinsonAEROPOWDER

Lila brought a refreshing level of energy, focus and professionalism to the sales workshop she ran for us. I was impressed at how quickly she grasped the core offerings of our product, as well as the potential constraints that might hold back sales, as she helped to formulate a more targeted sales pipeline and methodology.

Maria Dalla ColaGroup Account Director

Lila and I worked together across several campaigns on the Google account and she has been extremely approachable, responsive and professional. She has demonstrated extensive knowledge of digital media and the experience to clearly understand, and deliver upon, clients' needs.

Inas SidMarketing Strategy · formerly Accenture, Google, Meta

I found her a breath of fresh air among sales professionals thanks to her dedicated and fun attitude in addition to being very professional. Really listening to my clients' needs and working collaboratively on the best solution. If you are looking for someone who does whatever it takes to make a campaign work, then she fits the bill.

Rachael CoxPrincipal, London Photography Studios

Working with Lila comes highly recommended. Trustworthy, dedicated and sure to get the project done on time, surpassing expectations.

Asad KhanHead of InHouse Media and Affiliates, VodafoneThree

I've worked with Lila across a number of campaigns over 4 years. Her proposals were always of the highest standard and it was always easy selecting her proposals over her competitors. Lila is a dream to work with and she's an asset wherever she's working.

Amy HumphreySVP, Implementational Planning, WPP Media

Such a pleasure working with Lila, she's fun, friendly and importantly very knowledgeable. She always has the client's objectives as her priority, meaning that we've been able to do some great work!

Anna SikoraAssociate Director, EMEA Client Solutions, PubMatic

Lila is always keen to find a solution that satisfies everyone involved on a project. She is creative, very proactive and enthusiastic about the projects she takes part in. One campaign that comes to mind was running a TV syncing campaign for a retail brand which was a success.

Naomi HandsHotelier, Forest of Dean

Over 18 months, Lila worked extremely closely with the Shop Direct team at Somo and grew the partnership across the agency, hitting performance KPIs as well as constantly finding innovative ways to run campaigns. Never has anything been too much trouble.

Esra BacherCTV Lead, Global Agency Lead, Google

Lila has been hugely valuable in building a strong relationship with Group M. She builds strategic partnerships by taking the time to listen and understand the real business objectives behind the brief. She combines creative vision with commercial reality and has an innate grasp of agency and client demands.

Paul RidsdaleDirector of Brand and Marketing, ITV

TV Guide have been valuable partners for ITV across several campaigns and as our key contact we've found Lila to be creative, passionate and most importantly, honest.

Lucy ZakrzewskaSenior Director Partnerships, Impact Plus

I've worked with Lila for 2 years on a commercial level integrating our brand formats onto TV Guide. Lila is very approachable, responsive and always keen to find new ways to work together. Overall an absolute delight to work with!

Dan LardenHead of Digital Marketing Enablement, Sky

Her enthusiasm and eagerness to learn meant that she was able to grasp the basics very quickly. Coupled with her ability to tune in closely to how we worked and what we wanted, she soon became one of our most important suppliers. I credit Lila for her honesty and attentiveness.

Michael BrownSenior Group Director, DoubleVerify

I recruited Lila in her first agency sales position and knew then she had all the skills and personality to be a success. When I see how well she has done I feel vindicated and proud. Hard working, passionate, creative and personality in abundance!

Will BonaddioMcDonald's Lead, Uber Advertising

Lila strives to provide the best possible service at all levels and stages of any work she undertakes. She is creative in her brief responses, works hard to ensure activity runs as it should and is an absolute joy to work with. Highly recommended.

Caroline SimpsonGlobal Accounts, Enterprise Partnerships

She knows her product inside out, takes the time to understand our business objectives and we have seen great results for our campaigns. She's just as invested in our campaigns as I am, and is flexible in finding solutions to make campaigns work as best they can.

Charlie LockettEMEA Media, Hasbro

Passionate. Hard working. Patient. Always has an eye for the client's objectives. We're big fans of TVGuide and it's in no small way down to Lila.

Who runs it

A revenue leader, not an agency.

Lila Goldman

17 years carrying a B2B revenue number

Head of Business Development, Commercial Director, 5 industries. Ran the teams, presented the forecasts, and knows exactly where the number goes soft. Lila takes the call, reads the deals and does the walkthrough.

A

Ace

20+ years in automation · 10+ in ML and AI

Builds the checks that read your deals against your calls, to the standard enterprise clients demand: it has to prove itself, every time. If you want the check to keep running after, Ace scopes and builds it.

After the check

Most founders want it to keep running.

Every Monday, every deal, the chase messages written. That's a separate engagement, scoped on the walkthrough call. You own what gets built.

The guarantee

If there's none, you pay nothing.

If the check finds no stalled deals and no cold leads with a £ value, there's no fee. T&Cs apply.

Questions

What founders ask before the call.

What do you need access to?

Read access to wherever your deals live: CRM, call recordings, inbox or spreadsheet. We work on a read only copy under NDA, change nothing in your systems, and delete the copy once the report is delivered.

Who sees our data?

Lila and Ace. Nobody else. We sign your NDA.

How much is it?

Fixed price, quoted on the call once we know how many deals you have and where they live. 1 found deal usually covers it. If we find nothing, you pay nothing.

Do you build anything?

Not in the check. The check is a report and a walkthrough. If you want it to keep running every week, that's a separate build, scoped on the call.

Can my head of sales join the walkthrough?

Yes. We recommend it.